Nike set to become first major sponsor of Los Angeles 2028
Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
Nike Runners Trounce Competitors at Tokyo Olympics With New Shoe Tech
Sponsorship, branding and commercialization of the 2016 Rio Olympics
Nike takes marketing gold with neon-yellow shoes
Olympic Partner Programme - Building a Better World Through Sport
Ambush Marketing: How Nike Made Olympic History | by Chelsea Rose | Medium
The Nike Adidas Puma Olympic Battle Will Have to Wait - Barrons
Nike's Tokyo 2020 Olympic Games collection is super sustainable | British GQ
Simone Biles Leaves Nike for a Sponsor That Focuses on Women - The New York Times
Nike, Coca-Cola Are the Brands Most Associated With the Olympics
NIKE TO SUPPLY OLYMPIC COMMITTEE (IOC) AT RIO 2016
How Nike Ruined Olympics Marketing - Marketing Staffing Agency - Ceres Talent - Washington, DC
Ambush Marketing in Sports – Lex Sportiva
2028 Los Angeles Olympics have got first sponsor on board! - InsideSport
London 2012 Olympics will not take legal action over Nike ad campaign | Advertising | The Guardian
Report: Nike sign US Olympics deal for LA 2028 - SportsPro
Nike Partners with USA Gymnastics Through 2028 Olympic Summer Games – SportsTravel
Not an Official Sponsor, Nike Still Gets More Attention Than Adidas at Olympics - Bloomberg
LA28-USOC joint venture snags Nike as first partner
Nike, Adidas claim victory in the battle of Olympics marketing glory - oregonlive.com
Nike's Tokyo 2020 Olympic Games collection is super sustainable | British GQ
Nike Set to Win at Rio 2016 Summer Olympics: Goldman Sachs Report – WWD
The real Olympics competition: Nike and Adidas claim China's heroes | Olympics 2008 | The Guardian
